Increasing Public Value in the Shillong Region of Meghalaya
By Leon Miller
Social networking is increasingly being applied to municipalities to improve social-economic performance, improve the relationship between government and the public, and increase benefits for all stakeholders. The literature on social networking stresses that it increases transparency, reduces corruption, and enhances a locale’s ‘smart municipality’ image. However, in spite of the success of social networking in other global contexts there has been no development of a theoretical model that explains the factors that make it effective for improving social and economic conditions in the Shillong region. This article explains how social networking could be applied to the Shillong region to integrate the resources of society to increase benefits for all stakeholders. Thus, this article contributes to literature on social networking by explaining how the fundamental concepts and principles related to social networking provide the basis for a theory of how the concept can improve social conditions.